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When a crane lifts, more is happening than just a physical movement. Behind it are technology, people, expertise, and a brand that over three decades has grown into one of Norway’s largest within lifting technology. Since 1993, Westcon Løfteteknikk (WCL) has delivered solutions that keep both people and equipment safe.
In recent years, the company has also lifted itself—stepping out from the shadow of its parent company and establishing itself as a clear, modern, and visible market leader. This development is not only driven by solid services, but also by along-term and close partnership that has made communication, digitalisation, and brand building a natural part of the company’s growth strategy.
— New website
— Digital product catalogue
— Digital course catalogue
— Visual identity
— Brochures
— Roll-ups
— Full exhibition stand (OTD 2025)
— Brand film
— Product videos
— Employee portraits
— Company photos
— Ongoing social media content
— Targeted campaigns
— Recruitment campaigns and organic employee profiling
— Event management
— Branding and profiling
When WCLpartnered with K—huset in 2019, the goal was to strengthen the company’s digital presence. With a broad service portfolio and a nationwide footprint, the challenge was to make it easy for both existing and new customers to navigate the offering—while also showcasing the people driving the company forward.
A new website, along with digital product and course catalogues, became a turning point. Not only did this provide customers with faster access to relevant information, it also led to significantly increased traffic and much stronger organic visibility in the market.
Since the launch of the website in 2021 and the digital product catalogue in 2020, WCL has experienced a 425% increase in website traffic and has become the clear digital market leader, with an 86% digital market share compared to competitors. The digitalisation of WCL’s brand and presence has opened up new growth opportunities in the years since.
At the same time, the results of the company’s marketing efforts have been reflected in strong revenue growth—from NOK 130 million in 2019 to close to NOK 400 million in 2024.
“The accumulated results of our collaboration are a direct result of the long-term work that has been put in. Together, we have built this step by step. The fact that K—huset knows us so well simplifies the collaboration, and over the past seven years we have worked closely to further develop the brand and leave our mark on the industry.”
The communications partnership has grown alongside the company and developed into a continuous driver of WCL’s growth. With a structured and predictable framework,K—huset has effectively functioned as the company’s in-house marketing department—working closely with management, involved in decision-making, and physically present at headquarters once a month.
This proximity allows insights from the workshop floor to be quickly translated into relevant content, and that communication is developed hand in hand with the company's growth. The long-term partnership has provided WCL with predictability, structure and continuity in its marketing efforts. This is how they have been able to focus on what they do best, lifting technique, while communication has been run with the same steadiness as their technical deliveries.
The results of this investment have been clear. Website traffic has increased significantly since the collaboration began in 2019, giving WCL far greater digital visibility and impact in the market. The updated product and course catalogue has generated more enquiries and new business opportunities.
The focus on social media content has highlighted both the expertise and the culture within the company, making WCL a more attractive employer. Employees are regularly featured through posts, videos, and images—strengthening internal pride while presenting an authentic and trustworthy image externally. This combination of increased visibility and stronger storytelling has been a key factor in winning long-term customers.
Through continuous communication across digital channels and other brand-building activities, WCL has reinforced its position as a market leader and today stands out as a modern and clearly defined player—highly visible both within and beyond the industry.
“K—huset is a proactive partner that doesn’t just deliver content—they work closely with us, understand our day-to-day operations, and translate insights into relevant and effective communication.”
WCL has always been driven by growth, but in recent years that growth has accelerated through a clearer brand profile and close collaboration with a communications partner that understands the company from the inside. With K—huset closely involved—present in daily operations, part of decision-making, and with a permanent seat at the table—marketing has become an integrated part of the business.
This combination of technical expertise and strategic communication has delivered tangible results: increased visibility, access to new markets, and a reputation that reflects the quality WCL delivers. Today, the company is well positioned to continue lifting customers, employees, and the industry forward.
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